10 June 2020
4 LESSONS FROM THE HEALTH CRISIS TO RETHINK THE BUSINESS RELATIONSHIP WITH PHARMACISTS
When you Manage the sales activity of a pharmaceutical laboratory, you know that the quality of a sale depends above all on human contact. But how do you ensure sales in the field when you CANNOT be out on the ground? With the lockdown and new sanitary measures, it was necessary to imagine new “virtual” ways of carrying out business meetings so that social distancing does not turn into “business distancing”. OpenPharma, a specialist in commercial relations in the health and wellness sector, interviewed its customers to learn some lessons from this crisis.